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Pinterest Size Guide 2026: Visual Engineering for Discovery

Felicia Maisonneuve November 29, 2024
FM Social Media Works

Introduction

Pinterest is a visual search engine governed by vertical hierarchy. Size determines whether your content will be favored by the Smart Feed. In 2026, the platform is strict: if your pins do not respect proportions, they stop being recommended.

The Challenge: The Penalty of Incorrect Proportion

The mistake is using horizontal formats. They disappear visually, reducing CTR. “Giraffe” pins (excessively long) are now penalized because they affect the mobile feed’s harmony.

[Infographic: Anatomy of a Pin That Generates Clicks - 1. Headline in the top third, 2. High-intent image, 3. Discrete logo, 4. Strategic negative space].

FM Production Standards for Pinterest

1. The Standard Pin (The Golden Proportion)

  • Ideal Size: 1000 x 1500 px (2:3 ratio). It is the official measurement for optimal performance without penalties.

2. Idea Pins and Video

  • Video Pins: 1080 x 1920 px (9:16). Although they are already the standard, remember that Idea Pins have a different retention flow: the user expects a story or quick tutorial, not just an aesthetic clip.

:::warning

Typographic Legibility on Mobile

Pinterest is consumed mostly on small screens. Avoid overly thin fonts or complex italics. Use medium/bold sans-serif typographies so that your message is legible while the user quickly scans the feed. :::

3. SEO and Metadata

Don’t forget that Pinterest “reads” images. Optimize the file name and metadata before uploading the Pin to improve positioning in the visual search engine.

The Human Factor: The Psychology of Visual Desire

The vertical format leverages the human eye’s uninterrupted scanning. By using the 2:3 ratio, your content feels “native” and reliable, facilitating the move from inspiration to action.

Conclusion

Mastering sizes is the foundation for any sustainable e-commerce. Do not let a poor proportion sabotage your visibility. Treat every pin as a piece of visual architecture.

Is your Pinterest strategy not achieving the expected clicks? At FM Social Media Works Agency, we optimize your visual assets to maximize your traffic. Master Pinterest here.