LinkedIn Size Guide 2026: B2B Authority and Professionalism
Introduction
In 2026, LinkedIn is your digital office before decision-makers. Image is synonymous with authority. A pixelated banner or an illegible carousel communicates a lack of attention to detail that sabotages business before the first word.
The Challenge: Form is Substance
The LinkedIn audience seeks signs of competence. A disorganized presence generates a psychological barrier. If your brand does not take care of its digital facade, the client will assume that it will not take care of the details of its services either.
FM Production Standards for LinkedIn
1. Personal and Corporate Identity
- Profile: 400 x 400 px. Professional lighting and authority framing.
- Banner (Cover): 1584 x 396 px. Tactic: Avoid text in the lower left corner; your profile photo will cover it.
2. Authority Content
- Carousels (Documents): 1080 x 1080 px or 1080 x 1350 px (Portrait). It is the most saved format of 2026. Ensure legible typographies on mobile.
- Vertical Video: LinkedIn now favors 9:16 video (1080 x 1920) in its new video discovery tab. Take advantage of this less saturated space.
3. Newsletters and Articles
- Newsletter Cover: 1280 x 720 px.
- Article Header: 2000 x 600 px. An impactful header increases reading time and the post’s intellectual authority.
The Human Factor: The Professional Halo Effect
If your profile looks exceptionally good, the viewer automatically attributes qualities such as efficiency and leadership to you. A well-designed LinkedIn allows you to negotiate from a position of authority.
Conclusion
Optimizing visual quality is a direct investment in your business capacity. Treat your profile like the high-precision tool it is. In the business world, excellence starts with image.
Do you feel like your profile does not project your true authority? At FM Social Media Works Agency, we perform a Personal Brand Cleanup to maximize your B2B impact. Elevate your digital office here.