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Best Practices on Twitter (X): Master the Algorithm in 2026

Felicia Maisonneuve June 8, 2025
FM Social Media Works

Introduction

X is no longer microblogging; it is a content ecosystem driven by recommendation algorithms. In 2026, posting external links is a recipe for invisibility. Winning on X requires a deep understanding of its goal: absolute user retention.

The Challenge: The Zero-Reach Trap

The algorithm severely penalizes taking the user off the platform. X rewards those who keep attention within its borders. If your strategy doesn’t generate native conversation, the algorithm will leave you behind.

The Strategy: Mastering the Native Ecosystem

1. The Empire of Vertical Video and the Thread

The 2026 algorithm competes with TikTok. Native vertical videos receive a massive boost.

  • Tactic: Don’t share YouTube links; upload the video directly.
  • Tactic: Use Threads to generate dwell time, a critical metric for the system.

2. The “Reply-First” Revolution and Grok

An intelligent reply to an industry leader is more valuable than ten original posts.

  • AI Tip: Use Grok to research trends in real-time and find controversial angles or disruptive data that allow you to stand out in the most crowded debates in your niche.

3. From Hashtags to Semantic SEO

X’s NLP is so advanced that using multiple hashtags is redundant.

  • Rule: Maximum 1 or 2 specific hashtags.
  • Focus: Optimize your copy with high-intent keywords that your audience is discussing. Cleanliness communicates authority.

The Human Factor: The Psychology of Debate

Users seek validation and debate. By structuring your posts as open questions or controversial theses, you activate the human impulse to participate. Don’t look for the passive “Like”; look for the active response.

Conclusion

Mastering X requires moving from being a distributor to being a facilitator of conversations. When you feed the algorithm with native value, your reach grows exponentially. X is the world’s largest debate table; make sure you say something valuable.

Does your presence on X feel like shouting into the void? At FM Social Media Works Agency, we manage your profile to maximize authority and engagement. Optimize your presence here.