Is it a Good Decision For Me To Hire A Social Media Manager?

In this post, we are going to talk about what the job of a Social Media Manager is and what it means to be a SMM of the networks of a brand or company, so that you understand why it is so important to hire a social media manager to manage the content of social networks of your company, no matter how small!

Introduction

Nowadays, we all know that it is against the “unwritten rules of digital marketing” for a business or brand not to have a social media presence. Many choose to have an existing employee help to make a post here and there because they are too busy with their main task (I was not many years ago) but considering that both clients, potential new talent, and the community are in networks social, you should start thinking about making a more robust investment in a digital strategy.

Probably, writing tweets, posting images on Instagram, designing and maintaining a consistent and attractive vision for the brand, managing the community and followers, and being aware of the customers who contact the company, among other things, first glance sound relatively easy and quick task, but I can guarantee you that it is extremely time-consuming; that’s when a social media manager can be an incredibly valuable addition to your brand’s marketing efforts.

First of all, do you know the difference between a Social Media Manager and a Community Manager? And it is that although they are two different positions, there are still places where they tend to merge or confuse. Broadly speaking, the Social Media Manager acts and presents himself in networks as the brand while the Community Manager is the representation of the brand that he is caring for and promoting through different actions.

So, what does a social media manager do every day?

• Listen and read to the audience
• Create strategies for content to share
• Collaborate with the rest of the team (marketing, management, sales, advertising areas, etc.) so that they are aware of the actions to be followed in networks.
• Analyze metrics.
• Restructure the digital strategy based on the results obtained.
• Think of strategic alliances with other brands or with influencers.
• Manage the crisis plan.
• Budgets or analysis of achievements based on the investment.

Benefits of hiring a social media manager

Hiring a professional takes the pressure off of taking care of these issues so you can focus on the tasks that only you can carry out in your business. This is guaranteed to save (and make) you money in the long run.

Working together with a Social Media Manager means that the tasks that have to do with digital marketing will be devised, planned, and carried out in advance and monitored in real-time.

It means that there is a representative of your brand who knows your customers and interacts with them so that the reputation of your company grows.

It translates into more and better business and more time to invest in more ways.

Conclusions

In short, what I can say is that having a social media professional on your team will ensure that every social platform your brand is on has a steady stream of relevant content on a regular basis. There is nothing worse for a potential client who is looking for you on the networks to see that there is nothing posted, or that no relevant message has been transmitted for months.

And what do you think? What are the reasons that led you to hire a Social Media Manager? What are the reasons that are stopping you from doing it? Let me know in the comments!

See you in the next post!

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