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LinkedIn is a social network geared towards business use, business, and employment.
Based on each user’s profile, who freely reveals their work experience as well as their skills, the site functions as an online directory of individual professionals and organizations, and facilitates the process of creating professional networks without having to leave their office.
In this article, let’s talk about how to use LinkedIn for business effectively and optimize your profile making it more attractive to potential recruiters and colleagues. Keep reading!
In 2021, this social network had more than 740 million users in more than 200 countries.
While individuals use LinkedIn to set up professional networks and connect and search for jobs, companies use it to recruit and share company information with potential employees.
Did you get here and still not make a profile for yourself or your company? I don’t know what you’re waiting for…
Below I will leave you some quick tips on how to optimize your LinkedIn profile, to make it more attractive and how to handle it most effectively on this important social network.
Like any other social network, on LinkedIn, you will have to create your online profile, add a photo and write a little about yourself.
First of all, we recommend that you select the most professional photo possible, as you will want to make a good first impression. Take care of the clothing, the background, the lighting, etc.
This is an excellent opportunity to tell the best of you, especially if you are interested in new job opportunities. I recommend that you write between three and five short paragraphs leaving a lot of blank space so that the readers can read it comfortably. I also suggest that you use short phrases and fit, that you write in the first person, and use keywords. If you dare, you can inject some of your personality to make it memorable, but avoid anything that looks unprofessional or that can be controversial.
The incorporation of all this information into your profile will help you to be found since your profile will benefit from the inclusion of relevant keywords that search engines and hiring managers are looking for.
Once you have registered, it is time to start creating your contacts network, including people you connect for professional, educational or other common interests. When sending messages to people within or outside your network, make it professional, to increase the response rate.
LinkedIn gives you the possibility to request recommendations from your connections. Recommendations are another good way to make your LinkedIn profile stand out. These can be written by previous employers, customers, or colleagues and show the hiring person what kind of employee you are and what your strengths are.
Including the address of your LinkedIn profile on your resume makes it easier for potential employers to visit it to find out more about you, your skills, and your qualifications. LinkedIn will assign you a URL, but you can also create a personalized one.
It is essential to emphasize that it is not just putting your experiences and waiting for the magic to happen. LinkedIn is not a static platform, it is not a repository of resumes. It is a social network and as such, it is a platform of interaction and communication.
In conclusion, we can say that LinkedIn is the largest social network for work, it can connect you with companies, influential people, business opportunities, and new projects and is the best tool for networking.
Having your profile on this platform will help you stay up to date with the job market and new opportunities emerging, as well as publications and news from leading market companies.
Do you already have your profile? Are you using it effectively? If not, you already know: you can always hire a Social Media Manager to help you with your social media management!
I hope these tips are useful to you and you can take advantage of all the resources this beautiful social network offers us.