How To Create A Catalog on WhatsApp Business? 6 Simple Steps

Have you heard about WhatsApp business?

It’s an app by Meta created for businesses that allow them to communicate with their customers in a better way. WhatsApp Business can also be useful for medium and large companies, as they can use it to provide assistance and send important notifications to their customers.

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The advantages of WhatsApp Business are extensive, and that’s why it’s attracting more and more attention from companies, mainly small and medium-sized ones. This tool allows for closer communication with customers, as well as promoting new sales and developing targeted digital marketing campaigns. And the best part is that it can be downloaded for free.

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The advantages of using WhatsApp business are:

Possibility of creating a profile with essential company information.
Creating a product catalog and making it available.
Responding to customers even after business hours, as it allows for predetermined responses.
Customizing labels, allows you to organize your contacts or conversations for easier retrieval.

To create a WhatsApp business profile, follow these steps:

Download and open the WhatsApp Business application: Download the WhatsApp Business application for free from Google Play Store or Apple App Store. Tap the WhatsApp Business icon on the home screen.
Review the Terms of Service: Read the WhatsApp Business Terms of Service and then tap “Accept and continue” to indicate that you accept them.
Register: Select your country from the dropdown list to add the corresponding code; then, enter your phone number in the full international format. Tap Done or Next; then, tap OK to receive a 6-digit registration code via SMS or phone call. To complete registration, enter the 6-digit code.

Now that you have your account and app ready, let’s get down to business. In this case, I’m going to talk about the second of the advantages mentioned above: Creating a product or service catalog.

What is a sales catalog?

Its function is similar to that of a storefront in a shopping mall: to display the business’s products or services in an organized manner. You can add as many products as you want, along with a brief description, price, and a link to the website or e-commerce platform.

Why have a catalog on WhatsApp?

Having a WhatsApp catalog has great advantages:

Optimizes the purchasing and selling process.
Facilitates interaction and communication between the customer and the brand.
Facilitates business sales by showing products in a more organized way.
Better product management.

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How to create your own sales catalog?

Here are the step-by-step instructions for creating your own sales catalog using WhatsApp Business:

Step 1

If you don’t already have it installed on your mobile device, download the WhatsApp for Business app. It’s available for both iOS and Android.

Step 2

Create a business profile and enter all the relevant information about your business. Set up your page by indicating your phone number, main activity, address, hours, email, and website.

Step 3

Tap the settings icon.

Step 4

Go to “Business tools” and select “Catalog.”

Step 5

Tap “Add new item.” Then add the images, description, and price of the product. You can add up to 10 images per product and up to 50 different products.

Step 6

Select “Save,” and you’re done. Your products will take some time to appear because the platform needs to review and approve them.

For these and many other reasons, if you’re not already using it, I recommend you start using it today! This tool, in addition to giving your business seriousness and organization, allows you to share all the products in your catalog with your customers, to provide the necessary information to encourage purchase. Sharing these products is very simple and is done in the same way you would share an image, contact, or location.

Go for it, and let me know how much your sales have improved!