How to know if your business is on the right track?

[GUIDE] How To Know If Your Business Is On The Right Track?

How to know if your business is on the right track

This is a basic guide on Facebook Analytics statistics, where you will learn how to use Facebook statistics even if you’ve never used this tool before!

Photo by Timur Saglambilek.

Since mid-last year, Facebook Analytics was retired, but in its place, we can now use similar tools like Meta Business Suite, which allows you to manage your Facebook and Instagram business accounts and shows you detailed statistics about your audience, content, and trends.

Thanks to the insights provided by Meta Business Suite, you can check the results of your organic and paid social media initiatives on platforms like Facebook and Instagram in one place. It also allows you to access metrics, trends, and visual reports, which can help you understand which strategies are working and which are not. With all this information, you can optimize the way you use your time and resources.

But all of this can be quite complicated for those who are not familiar with social media analytics. That’s why today I’m going to present a small guide to understanding statistics and trying to maximize your results on social media.

What are the reasons why you should track Facebook Analytics?

There are five reasons, which I will list below:

Understanding performance.

How do you know what has worked and what hasn’t? You have to look back. What type of content has received the most likes? Why did 40 people unfollow you last week? Looking at the concrete data of what happened on your account is essential for learning, growing, and making your social media presence have the greatest possible impact.

Providing reports.

This feature allows you to export graphic PDFs, spreadsheets, or charts from the analytics tool of your choice to share clear and concise results and trends. This is ideal for those of us who manage third-party accounts. It’s a great way to show and justify our work.

Understanding your audience.

This will help you know exactly who is participating in and following your content, with demographic and geographic data such as age, gender, and location. It’s also a useful tool to know when your audience is online, the number of followers you have in a certain city, province, or country, etc. All of these answers will help you refine your content to target your strategy in the best way possible.

Optimizing your page.

Facebook page analytics can show you the actions people take on your website, from interacting with posts to clicking on your contact information and clicking through to your website.

Scheduling your posts at the best times.

While there are general suggestions about the best times to post on social media, this tool will show you the ideal posting time depending on your specific audience.

Statistics page.

I will briefly explain each of the 5 tabs we have on our statistics page.

  • Summary: This is a tool that allows us to view the summary of different tabs, and above all, it gives us the option to choose a goal by defining the time period, and the page will provide recommendations to achieve it.
  • Results: It shows the evolution of different statistics such as reach, the number of “likes” or new followers, and page visits we’ve had during the selected reference period.
  • Content: This tab helps us analyze how our followers react to our content. It shows us the reach, interactions, and results of our different contents. This helps us know what kind of content is suitable for us to publish and what is not.
  • Audience: The analysis of this tab helps us understand the type of follower we have, whether they are male or female, their age, the city or country they are in, and it also shows us an option of potential audience, i.e., the audience that might be interested in our content.
  • Comments: Finally, we have the comments tab, where we can see the ratings and comments that our followers have given us.

In conclusion, as you have seen, with this incredible amount of data and information that this tool provides about your social media work, you cannot afford to skip a weekly visit to check these indicators on what you are doing. I hope this content helps you maximize your performance and obtain the best possible results on your social media.

See you in the next post!