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Facebook is one of the most important advertising platforms in the world, not only because it has the largest user base, but also because it has Facebook Ads, one of the most important advertising apps in the world that includes Facebook, Instagram, and Messenger.
This makes this app the perfect place for marketing specialists, advertisers, and brands, as it is a fundamental tool for any digital marketing strategy.
So, if you’re already using it, it would be normal for you to wonder, “How can I improve my Facebook Ads campaigns?” or “How can I make my campaigns more effective, reaching more people while spending less money?“
And even if you think you’re doing perfectly, it wouldn’t be surprising if you’re making some of these mistakes in your campaigns that are significantly affecting your results.
Pay attention because today I’m going to teach you 7 mistakes that most people make when investing in advertising on Facebook.
Due to the large number of advertisers we have today, Facebook needs a few days to learn and reach the maximum performance of campaigns.
The advice is to plan campaigns for about a month and with a minimum budget that allows for campaign optimization.
If we constantly stop and start campaigns or make modifications, the algorithm’s learning phase is reset, and it harms campaign performance.
To allow Facebook to achieve the best possible performance, it’s recommended to keep the campaign active for some time.
Before starting to create the campaign, I recommend to have at least thought about these points:
If we don’t know what we want to achieve, it’s difficult to convince Facebook to achieve that objective.
Having a clear idea will help you develop your strategy correctly based on each of the goals you want to achieve.
For example, you may have the following objectives:
In short, knowing your objectives before starting your campaigns will help you measure with precision whether you are achieving the desired results. If not, you can decide to pause or change the campaign parameters.
Creating very simple campaigns where there is only one campaign and one ad, causes Facebook not to have enough options to choose from and cannot take advantage of all the different options.
The advice is to create campaigns with different ads and variables.
We can place several ads within the same ad set without increasing the budget, and the algorithm will decide which ad to invest more in so that users respond more.
The first thing that catches a user’s eye in an advertisement is the image, and it’s what we should use to grab their attention.
It doesn’t matter if you’re a personal brand, offering a product or service online, or a commercial brand, you have to pay special attention to your images.
Good creatives will attract more user attention, quickly differentiate us from the competition, and give us more interaction.
One of the most significant mistakes is not measuring or not implementing pixels on the website to understand our user’s behavior.
By not adding Facebook pixels, we miss out on a lot of information about our users. With these tools, we can know who buys, who visits the page, who adds products to the cart, and much more data so that when we do the next campaign, it’s optimized based on this obtained information.
Yes. Many more!
But if you manage to solve these, the possibility of having greater success in your ads will increase significantly.