How To Create Content In Batches?

The creation of content in batches is a productivity technique in which you create all your content during a specific period; it will help you save time and make your publications coherent.

Imagine that every day you crave chocolate chip cookies.

Would you take out all the utensils, turn on the oven, take out the ingredients, and go through the entire process just for ONE cookie? And would you repeat the entire process again the next day to make just one more cookie?

It sounds ridiculous, doesn’t it?

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Well, the same thing happens with creating content for social media!

When you sit down to create content, don’t do it one by one! I’m not telling you to have everything ready as if you had to publish it NOW, but I do recommend that you brainstorm ideas so that you only have to make the final adjustments when you’re ready to schedule your content sprint.

Today, I bring you a technique to optimize your time: content creation in batches.

Ready to take notes?

Photo by Ann Poan from Pexels

It consists of creating all the necessary content for your social media for a week or a month in one day.

Why is it convenient to do it?

You save time: Instead of dedicating 1 hour per day to content generation, with this technique, you will create all the content for a week or a month in much less time.

You avoid the stress of creating content in the moment: How many times has it happened that the day and time to publish something on your Instagram arrives and you don’t know what to do? This leads to stress that can be avoided with this technique that I am presenting to you.

It maintains the coherence of your content: By creating all the content together, the coherence will be greater than if you create the content separately.

How to do it?

Here are 3 tips that will help you use this technique.

Set a regular date and time for creative sessions:

Choose a specific day and time each week to create content. Block off all your time to focus and concentrate solely on this topic. Cancel any activities you may have during or after this time.

Divide each of the content creation steps:

Identify the content pillars: The content pillars are the lines of publication that you will offer to your audience on social media, which depend on the goals you have set in the overall content strategy.

In the Entrepreneur Kit, you have a Google Sheets template with a Publication Calendar to guide you in choosing and creating your content pillars for your niche:

Analyze previous posts: Analyze how previous posts have performed, taking into account different content pillars, day and time of posting, level of engagement each post received, etc.

Write the planned content and obtain the necessary photos, videos, etc: Write all the planned content and generate new ideas. I recommend that if you have to create 10 posts, try to make 20, so if you get stuck on one, you can move on to another.

With this planner, you can easily organize yourself on a daily, weekly, and monthly basis.

Take and create your own photos and videos or get them from available image banks, but I don’t recommend doing in the last minute because it can be quite stressful.

Schedule the publication calendar: Once you have everything prepared, use the Meta Business Manager, which will allow you to easily and perfectly schedule all your posts!

Start with something small and increase as you feel comfortable with this new technique

I recommend that you start by creating content for one week, and as you become more comfortable, you can increase that time.

Don’t be surprised if your first attempts don’t work as well as you expected. It’s normal. It may take a few attempts! Any skill requires practice.

Photo by Thirdman from Pexels

Do you currently use this strategy or are you someone who creates everything on the go?

If you don’t use this technique, do you think it would be useful for you to create content in batches? Why?

Leave your opinion in the comments!