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Companies that have a presence on social media generate more trust. So, if you were wondering whether your company needs to have a digital presence, the answer is ABSOLUTELY YES. Once you have obtained this answer, surely other questions will arise such as:
Those and some other questions are the ones we’re going to try to answer below. The first thing we need to make clear is that quality always triumphs over quantity. It’s better to choose two or three channels and consistently publish high-quality and attractive content rather than spreading yourself too thin across more channels and posting low-quality content. I invite you to keep reading and take the opportunity to analyze your own case. Which social media platform is better to choose? In order for your Social Media Marketing strategy to be successful, it is crucial that three fundamental conditions are met:
Each social media platform has its own audience and dynamics. Having the three aforementioned conditions clear, you will be able to better consider where and what to post with your company. What are the goals we pursue when we publish on a social media platform? The three most common objectives for Social Media Marketing are:
What are the most popular social media platforms?
Who is your target audience? This is essential not only for social media but for your business itself. The adult segment is easy to reach on Facebook. But if they are professionals with an interest in their career, you’ll find them on LinkedIn. The social networks for teenagers are TikTok, Instagram, Snapchat, and YouTube. For young people, Facebook, Instagram, or YouTube. TikTok is also becoming popular in that space! I’ll give you an important segmentation tip: always aim for a lower age range than the one you actually want to reach.
What is your business? Depending on what you’re selling, a different social network may be more appropriate. For example, if you’re selling something that stands out for its novelty, Instagram may be the right social network. But if you’re in the B2B business, don’t hesitate to use LinkedIn. If your goal is to generate direct online sales, choose Facebook ads. If you’re a manufacturer, it’s very convenient to have a channel on YouTube with original content. It all depends on your business.
What is your goal? Do you want to build a community? Or have people admire what you do? Would you like to be paid to advertise for companies? If your goal is to sell something, you can generate a lot of value on Instagram and people will start contacting you. Don’t choose a social network just for the audience or just to be in the digital world. Keep in mind what you want to achieve. It’s very important to define this topic well because changing your goal halfway can work against you.
What resources do you have? What are you good at? How much time do you have to dedicate to your business or work? Having Instagram requires consistently getting good images over time, as well as collaborating with other accounts. If you’re good at filming yourself, you can document the process of your business on Instagram. If you like editing, consider getting into YouTube. I recommend trying different things until you find what you like and what works for you. Choosing the best social network for your business requires a lot of analysis.
Each business and the target audience they aim for are unique. Therefore, before opening an account on any social network, do a thorough study of how your business is doing, where your ideal customer is, what your goal is with that network, and, no less importantly, the amount of resources you have to carry out this task. After reading this article, I hope you have an idea and can answer the following questions:
After choosing the networks you’ll be on, if you still feel like you need more guidance, I’ve created an ebook for entrepreneurs and small brands who already have their business defined but still don’t know how to digitize it and make the most of social networks.
See you in the next post!