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We decided to create a TikTok account.
In a world where technology and social media dominate the business landscape, we, bold entrepreneurs willing to stay up-to-date with the latest trends, have decided to create a profile on TikTok, that platform that was filling conversations and headlines. However, this app is a completely unknown territory for us, a social network full of potential but surrounded by uncertainty.
But here we go, bravely taking our first steps on TikTok, we created our business profile, and uploaded some videos, which are getting better day by day, and we started to capture the attention of our audience.
It is at that moment that we realize that TikTok is much more than an entertainment platform; it’s a fertile ground to cultivate the presence of our business and get closer to the audience in an authentic way.
Today, in this article, we are going to talk about TikTok stories, so you can continue deepening your knowledge on the subject and give your profile a new leap in quality.
I have an article where I talk about the importance of video marketing, I recommend you read it: https://fmsocialmediaworks.com/en/video-marketing-grow-in-social-media/
Stories function similarly to the ones powered by Instagram. They last for 24 hours and can be viewed by navigating through a user’s profile by clicking on their profile picture. They can also appear in the ‘For You’ section of the platform. You can see how many people have viewed the story, but you can’t see who has viewed it. However, unlike Instagram, we can publicly like and comment on them. On Instagram, this can be done as well, but with the difference that it’s done in private mode.
8 steps to create a new story on TikTok:
In the vast universe of social media, TikTok has emerged as a cultural phenomenon that extends far beyond its label as a platform for short videos. While it’s true that TikTok has gained fame for its viral dances and extravagant challenges, one of the most captivating aspects of this platform is its ability to tell stories in a unique and engaging way.
Below, we’ll explore some interesting features that brands generally follow to reach users on this application:
Telling stories in a limited space, such as TikTok’s video format, might seem challenging, but it’s precisely this constraint that has taken creativity to new heights. Unlike other platforms that allow longer videos, TikTok demands that users distill their narratives into short and captivating fragments. This has led to the proliferation of micro-stories, where creators must capture the viewer’s attention within seconds and convey a complete story in minimal time.
In TikTok, the beginning is paramount. The ability to hook the viewer in the first few seconds is crucial to maintaining their attention. Creators have perfected the skill of starting their videos with an intriguing hook, whether through a question, a surprising action, or a brief statement. This approach not only ensures that viewers continue watching the video, but also motivates them to engage in comments and share the content with others.
TikTok stories are not just about entertainment; they can also foster a powerful emotional connection between creators and viewers. By sharing personal moments, challenges, and life experiences, users can cultivate empathy and understanding. This has led to a sense of community on the platform, where users can find comfort, inspiration, and support in each other’s stories.
TikTok’s visual nature has driven the creation of narratives that rely heavily on visuals, often with a strong emotional impact. Visual effects, transitions, and music combine to create a unique atmosphere that can swiftly shift in tone and focus, taking the viewer on a journey of emotions and surprises.
TikTok has proven to be a space where fictional and real stories can coexist and intertwine. Creators can use the platform to tell imaginative tales or, alternatively, to share moments from their everyday lives. This blend of fiction and reality adds an extra layer of authenticity to the stories, allowing viewers to relate to creators in meaningful ways.
Brevity is a virtue on TikTok. The platform challenges creators to distill their stories into their most essential and powerful form. This time limitation can result in a heightened concentration of emotion and meaning in every second of the video.
On TikTok, stories are not limited to traditional videos; they are fleeting fragments of emotion, creativity, and authenticity. Creators have embraced the platform as a space to share personal moments, visual narratives, and creative explorations. As TikTok continues to evolve, its ability to inspire, entertain, and connect through stories will only intensify. So, the next time you’re browsing the TikTok screen, remember that behind every video is a story waiting to be discovered.